You bring the script or the idea, I build the entire visual world around it. From mood boards and style guides to storyboards and art direction: I define the look, feel and direction before a single frame gets made.
Most projects use two or three of these. Pick what fits, or let's figure it out together.
The vibe before the visuals: we align on feel, colour and tone before anything gets built.
The visual rulebook: colour, type, motion and sound locked in before a frame moves.
Scene by scene, beat by beat: so every frame has a reason before production starts.
Before a single frame moves, every colour, typeface and transition needs a name. A style guide is that rulebook, so nothing gets lost between brief and final cut.
Let's work →
Shula explores the gap between city and rural life, a topic that could feel heavy, but in her hands becomes warm, funny and genuinely connecting. The visual identity had to match that. Playful, bright, and unmistakably her.
Watch it on AD.nl → Let's get started →Explainer videos for human-oriented organisations: colour, character and motion system built from their brand.
A show where people share personal stories of forgotten wars: visual identity built to carry the weight.
Frame-by-frame planning for camera, characters and pacing. Storyboards let us pressure-test the idea early, catch the weak beats, and walk into production with confidence.
Let's work →
You're filming. I map the exact shots: angles, movements, presenter positions and how the camera interacts with any on-screen graphics. Every scene is planned so the crew can walk in ready.
For animated and partially animated videos, I think out every visual before a single frame is touched. What gets animated, what stays filmed, how does the presenter interact with graphics? Clients confirm the visuals before hours go into the wrong thing.
Essential for explainers. Especially when a presenter interacts with animations.
A full storyboard for an animated commercial. Every scene, character moment, and transition mapped before production, so the team could walk in knowing exactly what they were making.
See the full Borderly project →Colour, texture, reference and tone, gathered before we decide anything. A moodboard is how we get aligned on direction before a single pixel moves.
Sometimes a project needs a visual direction before anything else. A moodboard is a curated collection of references: colours, textures, imagery, tone. It aligns us on the feel before we commit to a style. It's often the first step in a bigger creative process, or a standalone deliverable when a client needs clarity before brief.
